While I have a strong background in commercial photography, I started looking into video production back in 2017. While working with small local businesses and bigger corporate clients, I’ve noticed need for video and stepped right in.
What initially began as an experiment, quickly became a full time video production company based in Madison WI.
Besides helping my clients to follow their dreams and achieve goals, I personally find this visual form of art fascinating.
It’s easy to see why video has became so popular in the recent years and why its popularity is expected to grow further. Video format is ideal to use any time there are many steps, or the process involves movement.
Video format, besides being easy to produce, has also became increasingly available to anyone with internet access, whether they use mobile device or a personal computer.
This why video is turned into a key tool for sales, training, and support teams.
Consumers love video because it is entertaining and easy to digest. Marketers love video for the same reasons. Also, because if done well, engaging video can give huge ROI. Video can also can be easily and conveniently shared on every major social platform.
That’s why easy-to-digest information format makes YouTube is the 2nd most popular social media platform. It has 1.9bn users with 400 hours of video uploaded to every minute.
And while anyone can produce their own video, clients will pay more attention to higher quality professional video.
Corporate video interviews can help to familiarize new employees and potential clients with company’s leadership or showcase special guest experts. It can also be used for marketing and future recruiting.
Video testimonials give your company a face and makes your product or service more accessible. When your potential clients see someone who had benefited from your service or product, it helps them believe they can benefit the same way.
Training and instructional videos help to demonstrate clients or new employees a process, transfer knowledge, or just simply show how to perform certain task.
Convention and conference recording so it could be shared with people who could not attend, future employees. Videos from conventions or conferences could also be very effectively used for marketing purposes.
Promotional videos for small businesses. Cisco forecasts that by year 2022, online videos will make up more than 82% of all consumer internet traffic. That fact says it all.
Video production pricing depends on variety of factors (including type, length of the video, amount of editing/ montage, where and what for final video will be used, etc.), and is subject to custom quote. Go ahead and call me at 608-239-4199 or reach out to me via my contact page for a free estimate.
Few facts about the rise of video production and consumption on YouTube:
I offer video production services for corporations and small businesses. My video coverage includes, but is not limited to Green Bay WI, Milwaukee WI, Appleton WI, as well as other cities in Central and Southwestern Wisconsin. If needed, I’m available to travel nationwide. My studio is located in near East downtown of Madison, WI.