What is business brand?
Simply put, your brand is your promise to your customer. Business branding encompasses your business style, your business vision. It tells your clients what to expect from your products and services. It shows how your business differentiates from your competition.
Your brand is derived from who you are, who you want to be and who people perceive you to be.
What is business visual identity?
A visual identity is the visual aspect of branding. Its purpose is to evoke the certain feelings and experiences and help people to connect with your brand. Visual identity includes anything visual that is associated with your business brand- logo design, photos, videos, colors, etc.


Why consider business branding and visual identity photography and video?
Business branding and visual identity photography and video plays enormous role in these days economy. Consumers love photography and video because it is entertaining and very easy to digest. Marketers love photography and video for the same reasons. Also, because if done well, engaging visual content will give huge ROI. What makes photography and video so convenient, is the fact that can also can be very easily and conveniently shared on every major social platform.



3 years ago
I’ve met David at the Ford’s Gym sometime in 2016. My wife and I hired him as a personal coach to help us shape up. Life went on, and slowly but steady our relationship flourished. We teamed up for some fundraising events for a cancer research non-profit. Sauerkraut and herring dishes got exchanged. Year ago David left Ford’s Gym and started his own company.



Fast forward to 2019…
Today, David is an owner of gym and physical fitness center in Waunakee, WI called Train608. His company offers unparalleled personalized coaching for all fitness levels. Also specialized programming for power and, endurance athletes and tactical operators. He also consults and helps to build fitness programs for teams and schools.
Recently, I did some business branding and visual identity photography for David’s fitness center. Images show David’s methods, style and engagement while working with local high school hockey and soccer teams during 2019 summer break.



If you’re looking for a professional business branding and visual identity photographer in Madison, WI area, look no further. Throughout my photographer’s career I’ve worked with variety of different businesses in Madison Wisconsin.
For a free estimate please use my contact page or just give me call at 608-239-4199.